The Effects of Political, Economic and Organizational Factors
On the Performance of Broadcast Media in Developing Countries


C. Ann Hollifield, Lee B. Becker and Tudor Vlad


In the past 25 years, changes in technology, policy, and industry structures have transformed the broadcast industry. Nowhere have the changes in the broadcast media been more important than in nations such as those in Eastern and Central Europe and South Asia that have been going through political and economic transitions. Experiences in these nations have highlighted the critical roles television and radio play in political and economic transformation and the development of civil society.

In most of these emerging media markets, government-controlled broadcast organizations are transforming themselvesCor being transformed--into independent Public Service Broadcast organizations at the same time that the market has been opened to commercial broadcasters. As a result, the formerly state-controlled and the newly emerging commercial stations are experiencing fierce competition for audience attention and for limited economic resources.

This study uses strategic management and organizational culture theories to examine the issues faced by newly independent broadcasters in nations where political and economic systems are being renegotiated. The project seeks to understand how operating conditions affect the broadcast media=s ability to serve the public interest and support political and economic development.

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