Business And Publication Fellows meeting with Dr. Tudor Vlad, director of the Cox International Center.

Business And Public Communication Fellows Start Year-Long Program In Grady College

We need to see journalism and mass communication as a broad field and to anticipate dramatic changes both in the industry and in the higher education curricula, Dr. Tudor Vlad, director of the Cox International Center, told a group of Korean and Chinese communication experts in August. Newspapers in the United States ignored for many years the impact of the new technologies on the media and now we are witnessing a sharp decline in the circulation, in the advertising revenues and, consequently, in the newsroom size.

“What our Annual Surveys of Journalism and Mass Communication Graduates and Enrollments have shown is that, in the years following the global economic crisis, graduates with a public relations specialization have been more successful than others in finding good jobs. The explanation is that they have better entrepreneurial skills and because they are prepared to get jobs with a communication component that reflect these changes in our field.”

This first session was organized by and housed in the James M. Cox Jr. Center for International Mass Communication Training and Research as part of the Business and Public Communication Fellowship of the Grady College of Journalism and Mass Communication at the University of Georgia. The Cox International Center is the international outreach unit of the Grady College of Journalism and Mass Communication at the University of Georgia.

The Fellowship is the result of the partnership between the Department of Advertising and Public Relations and the Cox International Center. It has been designed to provide business and public communication professionals and researchers with opportunities to update and develop their knowledge and skills in a world class education and research setting and to be able to adjust in a rapidly changing media environment. More than 50 Fellows have graduated from the BPC program.

Once selected for the BPC Fellows Program at UGA, the participants consult with the program director to have a curriculum tailored for their needs. The Fellowship is usually for a one-year period, and the professionals can choose and attend specific undergraduate and graduate courses offered in the Grady College and are supervised by faculty members in the college who are nationally and internationally regarded in their respective areas. Courses include Social Media, Digital Advertising, International Journalism, Media Planning, Public Relations Management, Health Journalism, Public Opinion Research, Risk Communication, and Public Affairs Communications.

In addition, the program provides field trips to media companies such as CNN, The Atlanta Journal-Constitution, ESPN, global companies including Coca-Cola, Delta Airlines, and Verizon Wireless, and communication agencies such as BBDO and Porter Novelli.

The Business and Public Communications Fellows for 2019-2020 are: Ahn, Hyoung Young Ahn, TV Chosun, South Korea; Chongwon Kim, SBS (Seoul Broadcasting System), South Korea; Jinho Kim, Ministry of the Interior and Safety, South Korea; Kum Youn Kim, Ministry of Government Legislation, South Korea; Nana Kim, KBS (Korean Broadcasting System), South Korea; Yong Kwon Lee, Munhwa daily newspaper, South Korea; Joenghu Park, Ministry of Culture, Sports and Tourism, South Korea; Guo Jin, Beijing Institute of Graphic Communication, China; Dae Ho Lee, Sungkyunkwan University, South Korea; Huaxiang He, Wuzhou University, China; Jing Xu, Beijing Normal University, China; and Youngkwon Choi, Pfeiffer Vacuum, South Korea.

Drs. Reichert and Vlad and Professor Covington also had a meeting at the State House with chief of staff Trey Walker and talked about the role of the American university in the community and how higher education institutions in East and Central Europe have started moving toward the U.S. model.

For further BPC program information, click here.