Korean and Chinese communication experts meeting with Dr. Tudor Vlad, Director of the Cox International Center.

A New Group Of Business And Public Communication Fellowship In Grady College

Journalism and mass communication schools in the United States have tried to adapt their curricula to better prepare their students for communication jobs, Dr. Tudor Vlad, director of the Cox International Center, told a group of Korean and Chinese communication experts in September. In recent years, graduates with a public relations specialization have been more successful than others in finding good jobs because of their entrepreneurial skills and because of their broader view of the field of communication.

“The print media in the United States has been negatively affected by the crisis and by the emergence of alternative sources of news,” Dr. Vlad said. “In the 2008-2010 interval, about 10,000 journalists lost their jobs in this country, and the newspaper newsrooms continue to shrink. With the unprecedented technological revolution, it is hard to predict how the media landscape will look in ten years, and in some cases we have to prepare our students for occupations that don’t even exist yet.”

The session was organized by and housed in the James M. Cox Jr. Center for International Mass Communication Training and Research as part of the Business and Public Communication Fellowship of the Grady College of Journalism and Mass Communication at the University of Georgia. The Cox International Center is the international outreach unit of the Grady College of Journalism and Mass Communication at the University of Georgia.

The Fellowship is the result of the partnership between the Department of Advertising and Public Relations and the Cox International Center. It has been designed  to provide business and public communication professionals and researchers with opportunities to update and develop their  knowledge and skills in a world class education and research setting and to be able to adjust in a rapidly changing media environment.

Once selected for the BPC Fellows Program at UGA, the participants consult with the program director to have a curriculum tailored for their needs. The Fellowship is usually for a one-year period, and the professionals can choose and attend specific undergraduate and graduate courses offered in the Grady College and are supervised by faculty members in the college who are nationally and internationally regarded in their respective areas. Courses include Social Media, Digital Advertising, International Journalism, Media Planning, Public Relations Management, Health Journalism, Public Opinion Research, Risk Communication, and Public Affairs Communications.

In addition, the program provides field trips to media companies such as CNN, The Atlanta Journal-Constitution, ESPN, global companies including Coca-Cola, Delta Airlines, and Verizon Wireless, and communication agencies such as BBDO and Porter Novelli.

The Business and Public Communications Fellows in 2017-2018 are: Jaewon Hong, Kyunghyang Daily, South Korea; EuiKyun Hwang, Ministry of Patriots and Veterans Affairs, South Korea; InYong Lee, Office for Government Policy Coordination, South Korea; JongMin Park, Institute for National Security Strategy (INSS), South Korea; Ungjin Shin, YTN (24-Hour News Channel), South Korea; Xiaomei Deng, Guangxi Teachers Education University, China;MyungSuk Song, MBC (Munwha Broadcasting Corp.), South Korea; Innah Hyun, MBC (Munwha Broadcasting Corp.), South Korea; Sohyun Moon, MBC (Munwha Broadcasting Corp.), South Korea; and Eunsook Park, Korea Business News, South Korea.

For further BPC program information, click here.