New Activity In Partnership With Romanian University

Senior public administration managers need to understand the importance of good communication, Dr. Tudor Vlad, associate director of the James M. Cox Jr. Center for International Mass Communication Training and Research, told students in Romania in November.

“In a 2013 survey, CEOs of important U.S. companies said that 90 percent of their work is communication,” Dr. Vlad told Masters students at Babes-Bolyai University, Cluj‑Napoca, Romania. “I think this also is true for senior public administration managers, who need to understand the importance of good communication with their constituency, with a variety of companies and organizations, and with their employees.”

Dr. Vlad made his comments during an intensive course on Management and Strategic Planning he taught from Nov. 14 to 18 in the Public Administration and Management program of the College of Political, Administrative and Communication Studies at the Romanian university.

The course is another step in the collaboration between the Romanian university and the Cox Center. Thirty-two students attended the course. Some of the participants were already working in public administration in the city of Cluj-Napoca and the Transylvania region.

The Cox Center is the international outreach unit of the Grady College of Journalism and Mass Communication at the University of Georgia.

“People need to understand that a high position in local or central administration doesn’t automatically bring competence in communication,” Dr. Vlad said. “It takes time, energy and good instructors to learn how to create messages that will have the desired impact. In the business world and in public administration, communication is not what one person tells another: it is what the listener takes away and what happens as a result of that takeaway.”

While in Cluj‑Napoca, Dr. Vlad also met with Dr. Ioan‑Aurel Pop, Rector of Babes‑Bolyai University, with Dr. Calin Hintea, dean of the College of Political, Administrative and Communication, and with Dr. Elena Abrudan, chair of the Journalism department in the same school.

The discussion focused on the future of the partnership between the University of Georgia and the Romanian higher education institution.