2001 Annual Survey of Journalism and Mass Communication Graduates


Lee B. Becker, Tudor Vlad, Jisu Huh, and George Daniels


The bottom fell out of the job market as the 2001 journalism and mass communication graduates
were entering it.

The graduates had fewer job offers upon graduation and less success in landing a job and
reported receiving lower salaries and fewer benefits. Those who did take jobs reported less satisfaction
with them and less commitment to their employers and to the field.

Seven in 10 of bachelor’s degree recipients from journalism and mass communication programs
in 2001 reported they had at least one job offer on graduation. In 2000, the ratio had been eight of 10
(Chart 1).

The average bachelor’s degree recipient had 1.6 job offers in 2001. A degree recipient in 2000
had 2.3 (Chart 1).

By October 31, 2001, seven in 10 of the graduates were employed–six in 10 in full-time positions
(Chart 2). The unemployment rate stood at 21.4%. A year earlier, eight in 10 of the graduates had jobs,
seven in 10 of them full-time. The unemployment rate at the end of October for the 2000 graduates was
12.8%! If those who were attending university and those not looking for jobs at the time are eliminated
from the computation, the employment rate was 82.4%, compared with 90% a year earlier. In 2001, only
68.9% of those who looked for work had a full-time job, while the figure was 80.3% in 2000 (Chart 3). The unemployment rate was the highest it has been since the October 31 reference point measure for employment was first used in the graduate survey in 1994.

A second measure of employment–at the time the respondent returned the questionnaire–confirms the bleakness of the job market. Only two-thirds of the 2001 bachelor’s degree recipients were employed when they returned the questionnaire, compared with three-quarters of the 2000 graduates (Chart 4). The survey instruments are mailed beginning on November 1 each year. Returns are accepted until the end of May. The unemployment rate, based on this measure, increased from 10.8% to 15.6%.

The copyrighted full text of the 2001 Graduate Report is available here.

The PDF version of the charts is available here.

The PDF version of the supplement charts and tables is available here.

Click here to view the chart "Salaries Compared."

Click here to view the table "Salaries by Employer Type."