1998 Annual Survey of Journalism and Mass Communication Graduates


Lee B. Becker, Gerald M. Kosicki, Heather Hammatt, Wilson Lowrey, and S.C. Shin


The graduates of journalism and mass communication bachelor’s degree programs were less likely to have specialized in either public relations or advertising in 1998 than were graduates in 1997 and more likely to have specialized in nontraditional areas of journalism study than at any time since at least 1986 (Chart 1). The percentages of graduates who said they had specialized in news-editorial journalism and in broadcasting, however, were roughly the same in 1998 as a year earlier.

The increase in the percentage of students outside the “big four” specializations of news-editorial, broadcasting, advertising and public relations in 1998 reverses a trend going back to 1992. In recent years, the percentage of students not selecting the traditional journalism study areas has declined. Chart 1 shows how the graduates classified themselves in terms of their specializations. Data from the companion Annual Survey of Journalism & Mass Communication Enrollments show that, in recent years, administrators of journalism and mass communication programs around the country also have been increasingly likely to report that their students were officially enrolled in specializations other than the traditional areas.

The copyrighted full text of the 1998 Graduate Report is available here.

The PDF version of the charts is available here.