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News blurbs & excerpts of news stories
April 16, 2007
Deloitte Survey Offers Reality Check On Millennial Generation's Media Consumption
LAS VEGAS, April 16 /PRNewswire/ -- Deloitte's Technology, Media & Telecommunications industry group today released insights from a survey of U.S. media consumption that contradicts conventional wisdom about the Millennial generation (current ages 13-24, also known as "Gen Y").
Deloitte's 2007 State of the Media Democracy survey, conducted by Harrison Group, an independent research company, found that, despite their eagerness to embrace new media, Millennials have an affinity for "traditional" media, such as print publications and television. Almost 6 in 10 survey respondents (58 percent) say they use magazines to find out about what's cool and hip, such as clothes, cars and music. Perhaps more importantly, almost three-quarters (71 percent) enjoy reading print magazines even though they know they could find most of the same information online.
"Our survey offers a reality check on Millennials and sheds new light on their distinctive blending of both traditional and new media. While it confirmed that Millennials are leading the way with newer forms of communications such as text messaging, the survey also highlighted their desire for more time for hanging out with friends - a perennial teenage favorite, and decidedly low-tech," said Tony Kern, principal with Deloitte & Touche LLP and Media & Entertainment sector leader. "And, notably, even when using high-tech communications, such as instant messaging (IM) or text messaging, their most frequent topic of conversation is quite traditional: their favorite TV shows."
For the full story see http://www.harrisongroupinc.com/deloitte041607
January 23, 2007
The Digital Family, Nickelodeon’s new research study of K8-14 and parents of K0-14, finds that kids and parents are embracing new technology
One key finding that pertains to youth and news is that because of computers and the internet 26% of parents and 24% of kids said it's no longer necessary to read the newspaper.
Another note is that because of mp3 players:
21% of parents and 31% of kids think there is no need to listen to the radio anymore.
October 26, 2005
Stop The Presses: Newspapers Can't Even Give It Away
by Joe Mandese
ONE OF THE NEWSPAPER INDUSTRY'S newest and most intriguing strategies for stemming the erosion of readers--the distribution of free metropolitan dailies--apparently isn't having much, if any, impact. That's the conclusion of a comprehensive study of free daily launches in four major U.S. markets that is being presented at a major industry readership symposium today.
The paper, a collaboration of James Collins and Kathleen Mahoney, the top researchers at newspaper audience researcher Scarborough Research and The New York Times, respectively, found that freebies introduced in New York, Chicago, Boston and Dallas, have had a negligible impact on overall newspaper circulation in those markets. And while they are attracting some hard-to-reach readers, including younger and minority, these are small gains that have had more to do with distribution strategies--such as giving papers away free in mass transit areas--than with the availability of alternative, free papers. The main effect has been that heavy newspaper readers simply read more, picking up the freebies in addition to their regular paid dailies.
"Free dailies do not cannibalize paid readership. To the contrary,readers read more," reads the white paper, being presented by its authors today at the Worldwide Readership Research Symposium in Prague. The paper, an advance copy of which was provided to MediaDailyNews, goes on to suggest that free dailies are simply a way to have more "touch points with existing readers and to increase brand mind share and loyalty among the existing base."
That's not the goal the newspaper industry has been touting since free dailies began catching on in the U.S. The papers were supposed to attract a new generation of newspaper readers to help stem the tide of erosion and the aging of the medium's readership base. While the free papers are attracting a younger audience, the research compiled by Scarborough and the New York Times concludes "it is not a young audience."
Full story available online at http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=35541
Tuesday, June 21, 2005
Industry Frets, but Kids Say Media Underestimates Them
By Jane Roh
FOXNEWS.com
NEW YORK — As summer unleashes millions of teens onto their communities full time, one thing’s for certain: few will be found hanging by the pool reading the newspaper.
Studies suggest fewer and fewer young Americans are reading newspapers, watching TV newscasts or checking headlines on the Internet, although online reading is the most common form for teens to skim the news.
A report commissioned by the Carnegie Corporation of New York found that the most popular news source among 18-to-34-year-olds is general-interest Web portals like Yahoo, which are checked daily by 44 percent of those surveyed. Only 19 percent read a newspaper every day.
The demands of school and the explosion in entertainment options both online and on the tube are likely responsible for siphoning attention away from the news. But indications are that many young people also distrust the media and don’t think keeping up with current events is important
Read the full story at http://www.foxnews.com/story/0,2933,160165,00.html
Wednesday, June 22, 2005
News Agencies Mull How to Up Youth Interest
By Jane Roh
FoxNEWS.com
NEW YORK — They drive the market in movies, clothing and digital entertainment, but when it comes to consuming media, young people just don't seem as savvy.
According to an overwhelming majority of the 109 high school students who spoke with FOXNews.com, that's not their fault.
"The mainstream media and the 'Entertainment Tonight' media have kind of converged. My generation's biggest icons aren't politicians — they're rappers and rock stars," said Luke Rampersad, a junior at Gunn High School in Palo Alto, Calif.
Students interviewed said they were interested in the news, but wanted more stories focused on day-to-day life in countries outside the United States. More than half also said they want fewer talking heads and more analysis.
For newspapers just trying to stay afloat amid declining circulation numbers, expanding foreign bureaus and beefing up coverage may not be a realistic option. Still, many news organizations are aware that their young audiences are dwindling, and they are trying to find ways to counter that trend.
See the full story at http://www.foxnews.com/story/0,2933,160287,00.html
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