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      Last Updated: 11/16/09
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“Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources,”
Denise E. DeLorme, Jisu Huh, and Leonard N. Reid
"Agency practitioners' meta-theories of advertising,"
Gergely Nyilasy and Leonard N. Reid,
Wissenschaft mit Wirkung: Beitraege zu Journalismus- und Medienwirkungsforschung
Holtz-Bacha, Christina, Reus, Gunter, and Becker, Lee B. (Eds.)
"An Examination of the Role of Online Social Media in Journalists’ Source Mix"
Lariscy, R.W., Avery, E.J., Sweetser, K.D., & Howes, P.
"Public Information Officers’ and Journalists’ Perceived Barriers to Providing Excellent Health Information."
Avery, E.J., Lariscy, R.A., & Sohn, Y.J.
"Agency Practitioner Theories of How Advertising Works"
Gergely Nyilasy and Leonard N. Reid
Discussion catalysts in online political discussions: content importers and conversation starters
Itai Himelboim, Gleave, E., and Smith, M.
"Hero-crafting in sporting life, an early baseball journal.“
Amber Roessner
"The Effects of Cable News Outlets’ Customer-Based Brand Equity on Audiences’ Evaluation of the Credibility of their Online Brand Extensions,"
Tayo Oyedeji and Jiran Hou
"Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale,"
Hyeonjin Soh, Leonard N. Reid, and Karen W. King
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      Last Updated: 11/16/09
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