Date: September 24, 2012
Author:
Contact: ,

The Advertising and Public Relations (ADPR) department will host two professionals on the cutting edge of their fields as part of its inaugural celebration of ADPR Week beginning October 1. Students from across campus and members of the community at large are invited to attend the lectures listed below, which are open free of charge to all.

Kip Voytek, Senior Vice President and Director of Digital Innovation for MDC Partners, is the Hearst Foundation's Visiting Professional-in-Residence on Tuesday, He will speak on Tuesday, October 2 at 7:30 p.m. at the monthly Ad Club meeting in MLC room 267 and Wednesday, October 3 at 12:20 p.m. in Dr. Jay Hamilton's Introduction to Advertising Class. His talk is entitled, "Inflection Points: Advertising: Now that we're Officially Digital," and will describe why advertisers have been resisting, coming to terms with, and catching up on digital changes. Voytek's focus will be on how to embrace and capitalize on this next wave of change.

Tripp Cagle, Communications Supervisor at The Southern Company and a Grady College alumnus, will be the Professional in Residence on October 3 and 4, and will speak on Wednesday, October 3, at 11:15 a.m. to Dr. Bryan Reber's Introduction to Public Relations class in MLC 102 and at the monthly PRSSA meeting that evening at 6:30 p.m in Tate 480. Cagle will also guest lecture in a number of classes on Thursday, October 4. Cagle will outline how corporations solve crises and manages government relations, and how UGA graduates can enter and advance in the world of corporate PR.

"As one of the top schools for advertising and public relations in the nation, hosting stars of the professions like the ones coming for ADPR week is something we strive to do regularly for students," said Dr. Tom Reichert, Department Chair. "It adds another layer to their learning experience, and gives them a view from the field that can't be had in the classroom alone."

The ADPR department regularly hosts visiting professionals throughout the academic year, and ADPR Week will be an annual event as part of National Advertising Week, set to kick off its eighth-year season on the same date in New York. According to Stuart Elliot at the New York Times, "Madison Avenue claims that the Annual Advertising Week in New York is like New York Fashion Week for smart people."