Sixty-two colleges and universities from 29 states will send top editors to the 14th annual Management Seminar for College News Editors on July 26-31, 2009 at The University of Georgia. These editors will sharpen their leadership and management skills at the seminar, learning from leading editors, publishers and educators.
The program is sponsored by the James M. Cox Jr. Institute for Newspaper Management Studies in the Grady College of Journalism and Mass Communication. The Cox Institute provides and supports training to prepare students and professionals for management positions. The institute also sponsors applied research that addresses contemporary issues confronting the newspaper industry and its online activities.
The cost for MSCNE09 is $350, which includes six nights lodging for student editors in Athens and Atlanta, most meals, and five full days of intense training at the Grady College of Journalism and Mass Communication, The Atlanta Journal-Constitution and CNN.
Below is an information on this year's program.
SUNDAY, July 26
7 p.m. -- Welcome, Orientation and Dinner. Holiday Inn, downtown Athens.
MONDAY, July 27
9 a.m. - News Industry Overview. - Student Learning Center, Room 150
What's happening to the news industry, what does it mean to journalism and what does it mean to me as a campus news leader? Speakers discuss industry dynamics, challenges and opportunities. - Kate Marymont, Gannett; Kevin Schwartz, The Daily Tar Heel, University of North Carolina
10:30 a.m. - You’re in Charge. Now What? – Student Learning Center, Room 150
A primer on management and leadership tips and techniques. Dealing with peers, developing/sharing a vision, detailing a plan of action. How to deal with problem performers – skill sets and attitude. When and how to conduct meetings – planning, budget and critique sessions. – Butch Ward, Poynter Institute
12:30 p.m. - Lunch
1:30 p.m. - Recruiting, Training, Retaining Staff. – SLC, Room 150
How to find them, teach them and keep them. - Michael Schwartz, Business Power
3:45 p.m. - Legal and Ethical Issues. – SLC, Room 150
Overview of libel, privacy, open records/meetings, copyright and other legal issues impacting college editors. Overview of SPLC services. - Frank LoMonte, executive director, Student Press Law Center; Kent Middleton, Grady College, UGA.
6 p.m. - Dinner and Breakout Sessions. – Journalism Building, Room 238
Share and compare newspapers. Discuss common challenges and success stories to recruit, train and retain staff and improve diversity in coverage and staffing.
TUESDAY, July 28
9 a.m. - Content Planning & Analysis. – Student Learning Center, Room 150
The value of planning - building a master calendar, assigning duties and deadlines, involving all the right people early on in the process. The value of content audits - measuring and monitoring what we publish to best know what/how we're doing. Sharing this info with others to improve planning and performance. Elizabeth Adams, The Augusta Chronicle; Allison Floyd, Athens Banner-Herald
10:30 a.m. - Getting It First, Getting It Right. – SLC, Room 150
How to report and package breaking news for the website and print. “Swarming” the news like a wire service. Developing an editing process to ensure checks and balances in a world of Wikipedia, blogging, YouTube and “corporate spin.” Examples of errors in judgment and content. Brian Carovillano, Associated Press; Selwyn Crawford, Dallas Morning News
Noon - Lunch
1 p.m. - Social Networks and News.
We text and Twitter, but what do we really want to know? What do we need to know? How to use Facebook, Twitter and other social networks and mobile media to plan and produce news, information and entertainment. - Barry Hollander, Grady College, UGA
2:15 p.m. - Enterprise and Investigative Reporting
Going beyond daily reporting to add depth and perspective. The "watchdog" role for campus accountability. Research tools, Web resources, and best examples with relevance for campus press. Leroy Chapman, The State, Columbia, S.C.
3:30 p.m. - Best Campus Reporting Panel.
Student editors discuss best breaking news, enterprise and investigative reporting efforts from past year - what they did, why they did it, what they learned.
4:45 p.m. - Breakout Groups.
Share news coverage of major events and discuss ideas for covering major events and upcoming elections.
6:30 p.m. – Tour of The Red & Black student newspaper
Publisher Harry Montevideo and editorial adviser Ed Morales
7 p.m. - Dinner with The Red & Black staff at Loco’s restaurant.
WEDNESDAY, July 29
8:45 a.m. Multimedia Training Day - Journalism Building, Room 238
Multimedia Storytelling Day overview and room assignments.
9 a.m. – 12:45 p.m. - Multimedia Storytelling Training
Multimedia training sessions at 9 a.m. and repeated at 11 a.m. Students will sign up for and attend two sessions and partner with other student editors to form teams with eight members. Teams will plan and produce writing, photo, video and audio for storytelling project.
9 a.m. – 10:45 a.m. sessions:
Web Reporting & Editing - Room 241 - Ed Morales, The Red & Black, and Joe Dennis, Grady College
Video Reporting & Editing - Room 135 - Robert Johnson, CNN.com, Andre Gallant, Grady College, UGA
Audio for Web - Room 242 - Mark Johnson, Grady College
Web Photojournalism - Room 130 - Billy Weeks, Chattanooga Times Free Press; Kelly Wegel, Grady College, UGA
9 a.m. – 10:45 a.m. sessions:
Web Reporting & Editing - Room 241 - Ed Morales, The Red & Black, and Joe Dennis, Grady College
Video Reporting & Editing - Room 135 - Robert Johnson, CNN.com, Andre Gallant, Grady College, UGA
Audio for Web - Room 242 - Mark Johnson, Grady College
Web Photojournalism - Room 130 - Billy Weeks, Chattanooga Times Free Press; Kelly Wegel, Grady College, UGA
12:45 p.m. - Lunch. Journalism Building, Room 238
1:45 p.m. - Multimedia Assignment.
Afternoon assignment and deadlines explained.
2 p.m. - Multimedia Storytelling Projects.
Eight teams work on multimedia storytelling projects. Each team will (1) Write main story and sidebars and post with info-graphics to Website, (2) Shoot and edit video and post to Web site, (3) Shoot, edit and post a photo gallery to Website, (4) Tape, edit and post audio to accompany the photo gallery. Editing labs in Journalism Building will serve as workstations.
5:30 p.m. - Dinner. - Journalism Building, Room 238 (Drewry Room).
6:30 – 8 p.m. – Presentations & Critiques. – Student Learning Center, Room 150
Team presentations and critiques in Student Learning Center classroom.
THURSDAY, July 30
9:30 a.m. - Alternative Story Forms. – Student Learning Center, Room 150
What are they and how do you know which form is best in print and online? – Rick Crotts, The Atlanta Journal-Constitution
11 a.m. - Opinions & Commentary. – SLC, 150
Finding and sharing your “voice”; best ways to cultivate and share others on campus. Editorials, columns, letters, blogs, etc. - Charles Richardson, The (Macon) Telegraph; Bonnie Williams, Anderson (S.C.) Independent-Mail
12:30 p.m. – Lunch
1:30 p.m. - Student Presentations. – SLC, Room 150
Student editors share best Web features and new ways of doing business. New products and services - in print, on Website, on campus and in community.
3:30 p.m. - Bus departs from Holiday Inn to Atlanta.
6 p.m. - Check-in deadline at Hotel Midtown in Atlanta. Dinner on your own.
FRIDAY, July 31
8 a.m. - Depart Hotel Midtown for day at The Atlanta Journal-Constitution.
9 a.m. - Breakfast at AJC.
9:30 a.m. - A Metro Makeover. - Julia Wallace, editor
10 a.m. - Covering Sensitive Issues. – Julia Wallace, editor; Angela Tuck, sports assignment editor
11 a.m. - Life of an Editorial Cartoonist. - Mike Luckovich, editorial cartoonist
Noon - Depart AJC for CNN Center.
12:30 p.m. - Arrive at CNN Center. Lunch on their own.
1:30 p.m. - CNN: Global news coverage, 24-7. Discussion with CNN editors.
3:45 p.m. - Depart CNN Center for Hotel Midtown.
6 p.m. - Closing reception and dinner. Hotel Midtown
SATURDAY, Aug. 1
Editors check out of Hotel Midtown and depart Atlanta. Travel to airport on your own.
Click here to view a listing of participating schools for MSCNE09.
For more information, contact:
Cecil Bentley
MSCNE Director
Cox Institute for News Management Studies
Grady College
The University of Georgia
cbentley@uga.edu
(706) 542-4993
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