More than 60 colleges and universities will send top editors to the 14th annual Management Seminar for College News Editors on July 26-31, 2009 at The University of Georgia. These editors will sharpen their leadership and management skills at the seminar, learning from leading editors, publishers and educators.
The program is sponsored by the James M. Cox Jr. Institute for Newspaper Management Studies in the Grady College of Journalism and Mass Communication. The Cox Institute provides and supports training to prepare students and professionals for management positions. The institute also sponsors applied research that addresses contemporary issues confronting the newspaper industry and its online activities.
The cost for MSCNE09 is $350, which includes six nights lodging for student editors in Athens and Atlanta, most meals, and five full days of intense training at the Grady College of Journalism and Mass Communication, The Atlanta Journal-Constitution and CNN. Below is an overview of this year's program.
SUNDAY, July 26
7 p.m. -- Welcome, Orientation and Dinner. Holiday Inn in downtown Athens.
MONDAY, July 27
News Industry Challenges & Opportunities.
What's happening to the news industry, what does it mean to journalism and what does it mean to you as a campus news leader? Speakers discuss industry dynamics, challenges and opportunities.
You're in Charge. Now What?
A primer on management and leadership tips and techniques. Dealing with peers, developing/sharing a vision, detailing a plan of action. How to deal with problem performers – skill sets and attitude. When and how to conduct meetings – planning, budget and critique sessions.
Recruiting, Training, Retaining Staff.
How to find them, teach them and keep them.
Legal and Ethical Issues.
Overview of libel, privacy, open records/meetings, copyright and other legal issues impacting college media. Overview of Student Press Law Center services.
Editor Breakout Sessions.
Share and compare newspapers. Discuss common challenges and success stories to recruit, train and retain staff and improve diversity in coverage and staffing.
TUESDAY, July 28
Content Planning & Analysis.
The value of planning - building a master calendar, assigning duties and deadlines, involving all the right people early on in the process. The value of content audits - measuring and monitoring what we publish to best know what/how you're doing. Sharing this info with others to improve planning and performance.
Getting It First, Getting It Right.
How to report and package breaking news for the Web and print. "Swarming" the news like a wire service. Developing an editing process to ensure checks and balances in a world of Wikipedia, blogging, YouTube and "corporate spin." Examples of errors in judgment and content.
Social Networks and News.
We text and Twitter, but what do we really want to know? What do we need to know? How to use Facebook, Twitter and other social networks and mobile media to plan and produce news, information and entertainment.
Enterprise and Investigative Reporting.
Going beyond daily reporting to add depth and perspective. The "watchdog" role for campus accountability. Research tools, Web resources, and best examples with relevance for campus press.
Best Campus Reporting.
Student editors discuss best breaking news, enterprise and investigative reporting efforts in past year - what they did, why they did it, what they learned.
Editor Breakout Sessions.
Editors share news coverage of major events and discuss ideas for covering major events and upcoming elections.
Meet with editors of The Red & Black.
WEDNESDAY, July 29
Multimedia Training Day.
Morning multimedia training sessions will be followed by team coverage of a simulated news event. Students will attend two sessions and partner with other editors to provide multimedia coverage on Web sites.
Multimedia training sessions:
Web Storytelling - Writing & Editing
Video Reporting & Editing
Audio for Web
Photojournalism
Multimedia Assignment.
Teams will plan and produce multimedia news coverage for an afternoon simulated news event. Coverage will include news stories, photos, audio and video. Student editors will share presentations and critique efforts at end of day.
THURSDAY, July 30
Alternative Story Forms.
What are they and how do you know which form is best in print and online?
Opinions & Commentary.
Finding and sharing your "voice;" best ways to cultivate and share others on campus. Editorials, columns, letters, blogs, etc.
Student Presentations.
Seminar participants share best Web features and new ways of doing business. New products and services - in print, on Website, on campus and in community.
Editors depart Athens and check-in at Hotel Midtown in Atlanta.
FRIDAY, July 31
Morning at The Atlanta Journal-Constitution.
AJC editors discuss industry challenges and opportunities and recent changes in content and staff organization.
Afternoon at CNN.
CNN reporters and editors share plans and strategies for 24-7 global news coverage.
Closing reception and dinner.
SATURDAY, Aug. 1
Editors depart Hotel Midtown in Atlanta.
For more information, contact:
Cecil Bentley
MSCNE Director
Cox Institute for Newspaper Management Studies
Grady College
The University of Georgia
cbentley@uga.edu
(706) 542-4993
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