Sample Questions for Survey of Readership

1. How many days a week (month) do you read a (your) newspaper?

_____ Days

2. Did you read a (your) newspaper yesterday? (Presumes interviews are spread across each day of the week.)

_____Yes

_____ No

_____ Don't Remember

3. How many minutes do you read a (your) newspaper on average?

_____Minutes

4. How many minutes did you spend reading a (your) newspaper yesterday? (Presumes interviews are spread across each day of the week.)

_____Minutes

How do you obtain the newspaper you read?

_____Kiosk or other vendor

_____Subscription

_____From someone else in this household

_____From someone else where I work

_____From someone else in my neighborhood

_____From the library

_____Other

6. How many people in this household other than you read this newspaper?

_____Other readers

7. What are their ages?

______________________________________

8. Do you usually pass your newspaper on to people outside this household?

_____Yes

_____No

_____Don't Know

9. IF YES: What are the ages of the people you give your newspaper to?

______________________________

10.. Now I like to learn how interested you are in the following types of stories. Please tell me, using a scale of one to five, with 1 indicating "not at all interested" and 5 indicating "very interested," how interested you are in ...

A. stories about local sports _____

B. stories about things happening here in this community _____

C. stories about what is going on elsewhere in the country _____

D. stories about cultural events _____

F. stories about young people _____

Now I have just a few background questions that I'll use for statistical purposes. First, would you please tell me the year in which you were you born?

_____year

12. How many years of formal education have you completed?

_____years

What is your household income after taxes? (Read List.)

_____Is it greater than ... (use low figure for income list)

_____Is it greater than ...

_____Is it greater than ... (use high figure for income list)

14. How many people live in this household?

_____

How many of them are under the age of 18?

_____

16 ( observation): What is your gender?

_____Female

_____Male