Workshop

Management Strategies for the Newsroom

May 10 to 12, 2000

Diario El Sur

Concepción, Chile

Wednesday, May 10

8-10:30 Introduction of Program

Welcome on behalf of Centro de Estudios de le Prensa by Eduardo Arriagada

Welcome on behalf of James M. Cox Jr. Center for International Mass Communications Training and Research by Dr. Lee B. Becker

Overview of program and introduction of presenters by Lee B. Becker

Managing Newsroom Conflict (Dr. Melinda Hawley, University of Georgia)

- common sources of newsroom conflict

- the costs of conflict to your organization

- communication styles that contribute to conflict

- the principled negotiation technique: four elements

- alternative approaches to principled negotiation

- conflict management as a system (building collaborative strength in the newsroom and changing the culture)

- coping with specific types of difficult people

Time Management (Dr. Melinda Hawley, University of Georgia)

- establishing the value of your time

- informal and formal planning methods

- using time more effectively (including maximizing its quality in circumstances like waiting, traveling and others)

- creating more time (delegating and other activities)

- controlling distractions

- your time-management plan

14-16:30 Motivating Workers for Creativity (Dr. C. Ann Hollifield, University of Georgia)

- sources of creativity

- structuring organizations for creativity

- techniques for enhancing individual and small group creativity at both the specific project -- and the organizational levels

- brainstorming

- nominal group method

- visual mapping

- visualization

Recruiting and Retaining Workers (Dr. C. Ann Hollifield, University of Georgia))

- understanding newsroom needs and resources

- understanding the labor market

- soliciting applications

- evaluation and hiring

- understanding employee expectations

- identifying the employee reward structure

- motivating employees

Thursday, May 11

8-10:30 Teamwork and Leadership (Prof. Bernadita Grove and Prof. Paulina Gomez, Catholic University of Chile)

- breaking down barriers in groups: An exercise in "People Bingo"

- developing teamwork: Exercises to create group identity and problem solving

- analyzing group performance: Self analysis of group behavior

14-16:30 Theories of Teamwork and Leadership (Prof. Bernadita Grove and Prof. Paulina Gomez, Catholic University of Chile)

- a review of the literature on teamwork and leadership

Friday, May 12

8-10:30 The Future of News (Prof. Eduardo Arriagada, Catholic University of Chile)

- competition in the media environment

- the watch dog roll of the media

- importance of profit-making

- the business of journalism

- the role of advertising

- competition for readership attention

14-16:30 Managing Organizations for Change (Dr. Melinda Hawley and Dr. C. Ann Hollifield, University of Georgia)

- psychological and organizational responses to change

- understanding individual factors (age, professional experience, etc.) that influence responses to change

- management-employee communication during periods of change and its influence on employee reactions to change

- identifying and managing fantasy themes that emerge in the face of change

- managing for change by using the diffusion of innovations model as a personnel management method

Program Evaluation and Presentation of Certificates

- Completion of evaluation form for workshop

- Closing comments by Eduardo Arriagada and Lee B. Becker

- Presentation of certificates of completion of program by Eduardo Arriagada and Lee B. Becker