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Newspaper Readership Research Workshop

Sponsored by
ProMedia, Ukraine
and
James M. Cox Jr. Center for
International Mass Communication Training and Research
University of Georgia, Georgia, USA
Yalta, Ukraine
September 25-27

 

Monday, September 25
Session I 10:00 to 11:30 a.m.
	Introduction of instructors. Overview of program. The uses of readership research in modern newspaper management: What audience analysis can do for you.
Session II 11:45 a.m. to 1:30 p.m.
	Seminar Participant Responses: What do you want from this workshop?
Session III 3:00 to 4:00 p.m.
	The art and science of asking questions.
Session IV 4:15 to 5:00 p.m.
	Learning how to talk to and learn from audiences. Informal methods of audience feedback. Focus group research. Survey research design.
Session V 5:15 to 6:30 p.m.
	The science of selecting people to interview. The dangers of relying on a few people to understand the preferences and habits of many.
Session VI 6:45 to 8:15 p.m.
	How to conduct a focus group.
Tuesday, September 26
Session I 9:30 to 11:30 a.m.
	How to field a survey.
Session II 11:45 a.m. to 2:00 p.m.
	Small Group Session Advising for individual projects.
Wednesday, September 27
Session I 9:30 to 11:30 a.m.
	What we know about newspaper readership.
Session II 11:45 a.m. to 1:30 p.m.
	Using available data to understand your market. The relationship between good journalism and good business.
Session III 3:00 to 4:00 p.m.
	Using research to learn about your advertisers. Using research to help create a business plan for a publication.
Session IV 4:15 to 5:00 p.m.
	Evaluation and closing ceremony.

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