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Sample Questions for Readership Survey in Ukraine
Goal: Determine Total Readership of Your Paper and Reader Interests

 

1. Do you normally read a newspaper?

 

1. Yes
2. No

 
2. Which newspapers do you read in the average month?
 
______________________________________________________________________________________
 

3. Did you read (NAME OF YOUR NEWSPAPER) within the past week?

 

1. Yes
2. No SKIP TO QUESTION 10
3. Do Not Remember SKIP TO QUESTION10

 

4. How many minutes did you spend reading (NAME OF YOUR NEWSPAPER) during the past week?

 
_____Minutes
   

5. How did you obtain the copy of (NAME OF YOUR NEWSPAPER) you read this past week?

 

1. From kiosk or other vendor
2. Subscription
3. From someone else in this household
4. From someone else where I work
5. From someone else in my neighborhood
6. From the library
7. Other
8. Do not know or remember

 
6. How many people in this household other than you read the copy of (NAME YOUR NEWSPAPER) you read last week?
 
_____Other readers
   

7. IF MORE THAN ZERO: What are their ages?

 
______________________________________
 
8. Do you usually pass the copy of (NAME YOUR NEWSPAPER) that you read to people outside this household?
 

1. Yes
2. No
3. Do not know

   

9. IF YES: What are the ages of the people to whom you give your copy of (NAME YOUR NEWSPAPER)?

 
______________________________________
 

10. Now I like to learn how interested you are in the following types of stories that often appear in newspapers. Please tell me, using a scale of one to five, with 1 indicating "not at all interested" and 5 indicating "very interested," how interested you are in ...

 

A. stories about local sports _____
B. stories about things happening here in this community _____
C. stories about what is going on elsewhere in the country _____
D. stories about cultural events _____
F. stories about young people _____

(ADD ITEMS AS APPROPRIATE FOR YOUR PAPER.)

   

11. Now I have just a few background questions that I'll use for statistical purposes. First, would you please tell me the year in which you were you born?

 
_____year
 

12. What is the last year of schooling you completed?

 

(List categories that are typical for Ukraine)

   
13. How many rooms are there in your living unit or flat?
 
_____
 

14. What percentage of your income do you pay for your flat?

 
_____
   
15. How many people live in this flat?
 
_____
 
16. How many of them are under the age of 18?
 
_____
   
17. How many days a week do you eat meat as a part of at least one of your meals?
 
_____
 

18. (BY OBSERVATION): Gender of Respondent?

 

1. Female
2. Male

 


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