Sample Questions for Readership Survey in Ukraine
Goal: Determine Total Readership of Your Paper and Reader Interests
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1. Do you normally read a newspaper? |
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1. Yes |
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| 2. Which newspapers do you read in the average month? | |
______________________________________________________________________________________ |
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3. Did you read (NAME OF YOUR NEWSPAPER) within the past week? |
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1. Yes |
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4. How many minutes did you spend reading (NAME OF YOUR NEWSPAPER) during the past week? |
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_____Minutes |
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5. How did you obtain the copy of (NAME OF YOUR NEWSPAPER) you read this past week? |
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1. From kiosk
or other vendor |
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| 6. How many people in this household other than you read the copy of (NAME YOUR NEWSPAPER) you read last week? | |
| _____Other readers |
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7. IF MORE THAN ZERO: What are their ages? |
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| ______________________________________ |
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| 8. Do you usually pass the copy of (NAME YOUR NEWSPAPER) that you read to people outside this household? | |
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1. Yes |
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9. IF YES: What are the ages of the people to whom you give your copy of (NAME YOUR NEWSPAPER)? |
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| ______________________________________ |
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10. Now I like to learn how interested you are in the following types of stories that often appear in newspapers. Please tell me, using a scale of one to five, with 1 indicating "not at all interested" and 5 indicating "very interested," how interested you are in ... |
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A. stories
about local sports _____ (ADD ITEMS AS APPROPRIATE FOR YOUR PAPER.) |
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11. Now I have just a few background questions that I'll use for statistical purposes. First, would you please tell me the year in which you were you born? |
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| _____year |
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12. What is the last year of schooling you completed? |
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(List categories that are typical for Ukraine) |
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| 13. How many rooms are there in your living unit or flat? | |
_____ |
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14. What percentage of your income do you pay for your flat? |
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| _____ |
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| 15. How many people live in this flat? | |
_____ |
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| 16. How many of them are under the age of 18? | |
| _____ |
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| 17. How many days a week do you eat meat as a part of at least one of your meals? | |
_____ |
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18. (BY OBSERVATION): Gender of Respondent? |
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1. Female |
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