1 – 5 pm

Social Media Bootcamp - Journalism Building, Drewry Room

6 – 8:30 pm

Opening Dinner
Keynote Speaker – Peter Himler,
Flatiron Communications, NYC;
http://theflack.blogspot.com/
Foundry Park Inn, 295 E. Dougherty St.
http://www.foundryparkinn.com/

8:00 am

Continental Breakfast – Student Learning Center, Room 250

8:30 am

Session 1 – Engagement
Lionel Menchaca,
Dell;
http://direct2dell.com/one2one/default.aspx
Elizabeth Albrycht,
Institut Superieur de Communication (ISCOM), Paris;
http://ringblog.typepad.com/

9:45 am

Session 2 – Branding
Paul Vogelzang,
Porter Novelli,
http://thicketblog.com
Mihaela Vorvoreanu,
Clemson University; http://ci.cs.clemson.edu/mihaela/

11:00 am

Session 3 – Relationship Building
Kami Huyse,
My PR Pro;
http://overtonecomm.blogspot.com/
Kaye Sweetser,
University of Georgia;
http://www.kayesweetser.com/

12:00 pm

Lunch (provided)

1:00 pm

Session 4
Bert Dumars,
Newell Rubbermaid
http://socialmediaecosystem.blogspot.com/

2:00 pm

Session 5 - Social Media and Intellectual Property
Doug Isenberg,
The Gigalaw Firm

3:30 pm

Session 6 – Measurement
Jim Fetig and Kathi Wallace,
Georgia Institute of Technology
Mia Lustria,
Florida State University

5:30 pm

Closing Reception – Peabody Suite, Journalism Building