The Impact of Technological Skill on Job-Finding Success in the Mass Communication Labor Market
By
Wilson Lowrey and Lee B. Becker
Abstract
Technologies used for media presentation are becoming more integrated with overall work processes in media organizations. This study seeks to determine how important skill with presentation technology is as a predictor of job-finding success for graduates of journalism and mass communication. Findings show that level of technological skill is a significant predictor when controlling for traditional determinants such as grade point average, internship experience, college media activity, and curriculum sequence. Skill with presentation of software for the Web is the strongest predictor of success for graduates seeking work in online publishing, which suggests that the more specific the technology skill, the better it predicts success.
Lowrey, W. and Becker, L. B. (2001). The Impact of Technological Skill on Job-Finding Success in the Mass Communication Labor Market. Journalism & Mass Communication Quarterly, 78 (4), 754-770.