Table 10 : Relationship between Rankings of U.S. News and Gourman (Kendall's tau b)
| U.S. News | Gourman | ||||
| Advertising | Print Journalism | Public Relations | Radio/TV | Overall | |
| Advertising | 1.000 | ||||
| Print Journalism | 0.067 | 1.000 | |||
| Public Relations | 0.330 | 0.186 | 1.000 | ||
| Radio/TV | 0.178 | 0.428 | 0.189 | 1.000 | |
| Gourman | 0.137 | 0.424 | 0.064 | 0.273 | 1.000 |