2004
Books and Book Chapters
Alexander, A., Owens, J., Carveth, R., Hollifield, C.A., and Greco, A. (Eds.). (2004). Media Economics: Theory and Practice (3rd ed.). Mahweh, NH: Lawrence Earlbaum Associated Publishers.
Alexander, A. & Hanson, J. (Eds.). (2004). Taking Sides: Controversial issues in Mass Media and Society. Guilford, CT: Dushkin Press.
Brooks, D.E. (2004) "Bamboozled?:Audience Reactions to a Spike Lee Film." In Rebecca A. Lind (Ed.), Race/Gender/Media: Considering Diversity Across Audiences, Content, and Producers, 92-98, Boston: Allyn & Bacon.
Brooks, D.E. & Daniels, G.L. (2004) "The Tom Joyner Morning Show: Activist Urban Radio in an Age of Consolidation." In Rebecca A. Lind (Ed.), Race/Gender/Media: Considering Diversity Across Audiences, Content, and Producers, 307-313, Boston: Allyn & Bacon.
Hollifield, C.A. (2004). The Economics of Transnational Media. In Alexander, A., Owens, J., Carveth, R., Hollifield, C.A., and Greco, A. (Eds.). (2004). Media Economics: Theory and Practice (3rd ed., pp.85-106). Mahweh, NH: Lawrence Earlbaum Associated Publishers.
Hollifield, C.A., Vlad, T. and Becker, L.B. (2004). Market Organizational, and Strategic Factors Affecting Media Entrepreneurs in Emerging Economies. In Robert Picard, (Ed.), Proceedings from the International Conference on Strategic Responses to Media Market Changes; (pp. 133-153). (Jonskoping, Sweden: Media management and Transformation Centre, Jonskoping International Business School, J'nk'ping University, Sweden.
Refereed Journal Articles
Lacy, S., & Martin, H.J. (2004). Competition, circulation, and advertising. Newspaper Research Journal, 25(1), 18-39.
-This article reviews academic literature about the impact of competition on newspaper circulation and advertising. It suggests some principles about competition and the long-run performance of daily circulation newspapers
Lacy, S., Coulson, D.C., & Martin, H.J. (2004). Ownership and Barriers to Entry in Non-metropolitan Daily Newspaper Markets. Journalism and Mass Communication Quarterly, 81(2), 327-342.
Encyclopedia Entries
Alexander, A. (2004). Children and Television, in H. Newcomb (Ed.)., Encyclodedia of Television (2d Ed. pp.502-510), Museum of Broadcast Communications.
Alexander, A. (2004). Flintstones, in H. Newcomb (Ed.)., Encyclodedia of Television (2d Ed. pp.886-887), Museum of Broadcast Communications.
Alexander, A. (2004). Linda Ellerbee, in H. Newcomb (Ed.)., Encyclodedia of Television (2d Ed. pp.802-804), Museum of Broadcast Communications.
Alexander, A. (2004). Sesame Workshop, in H. Newcomb (Ed.)., Encyclodedia of Television (2d Ed. pp.2059-2061), Museum of Broadcast Communications.

Brooks, D.E. (2004). Thomas Carter. in H. Newcomb (Ed.)., Encyclodedia of Television (2d Ed. pp.464-465), Museum of Broadcast Communications.