Alexander, A. (2005). Scholarly Associations be Heard beyond the Academy? Journalism and Mass Communication Educator , Summer 2005, 145-149. Abstract The article focuses on journalism and mass communication education. Journalism and mass communication education is a growing field. Students are attracted by opportunities to create content that will inform, entertain, and influence society. Journalism and mass communication industries continue to face a series of challenges, including disruptive technology, which have the potential to profoundly impact the vitality of these industries. Americans have become increasingly disenchanted with institutions in general and the media in particular, and many are concerned with the clash of business demands with professional practices. Of central concern is whether the enterprise of journalism and mass communication education can become a potentially vital source of information and guidance to such diverse publics. Through journals, conventions, and other activities, associations are the touchstone of scholarly productivity. Achieving divisional status within an association is one "coming of age" measurement of a scholarly area.
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