The Faherty Laboratory was established in 1996 through a gift from Cox Broadcasting in memory of Vice President Michael J. Faherty, the Faherty Lab was dedicated on October 18, 1996.

Approximately 500 students directly benefitted from the Faherty Lab during the first year of operation. During 1996-97, the Department of Telecommunications invited Dr. Augie Grant, director of the Mass Media Research Center at the University of South Carolina to spend winter and spring quarters as a visiting professor in telecommunications management.

During its second full year of operation, the Michael J. Faherty Broadcast Management Laboratory achieved significant success in attracting national and international attention to the broadcast management teaching and research program at the University of Georgia's Henry W. Grady College of Journalism and Mass Communication.

Broadcast management teaching methods developed in the Laboratory were featured in two national conferences, while research completed by Laboratory Supervisors Drs. Ann Hollifield and Dwight Brooks was presented at national and international conferences and disseminated to a number of key individuals and agencies, including the FCC.

In December 1998, the Laboratory was the recipient of a major gift of microfiche copies of FCC broadcast employment records that will allow the Faherty Laboratory to create one of the most comprehensive database of broadcast personnel and employment trends that currently exists.

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