Brooks Examines Black Media Images During Lewinsky Scandal

Dr. Dwight Brooks, coordinator of the Michael J. Faherty Broadcast Management Laboratory, presented a paper titled “Constructing Blackness.   Media Coverage of African-American Support of President Clinton” at the Association for Education in Journalism and Mass Communication (AEJMC) Conference in Phoenix in August 2000.

Brooks co-wrote the paper with Dr. James Rada, who received his Ph.D. from The University of Georgia in 1997.  In the paper, Brooks and Rada examined how the media portrayed African-American approval of President Clinton during the Clinton and Monica Lewinsky scandal.  They discovered that the media reported African-Americans supported President Clinton.

The media suggested four main reasons why African-Americans felt this way:1) Political Pragmatism.  African-Americans do not trust the criminal justice system; 2)Religion.  African-Americans are religious people;
3) Morality.  Morality of African-Americans is lower than that of Caucasians; 4) Clinton has and always has had good rapport with African-Americans. In addition, Brooks and Rada reported that the news stories did not explain why white people did or did not support President Clinton.

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