The goal for this facility is to introduce students to the current practices and techniques of telecommunications management. Additionally, the facility provides faculty and graduate students with a focal point and support center for research into the strategic management of broadcast and telecommunications companies. The state-of-the-art facility places students in a media management environment.

Objectives

• Model stations and corporate practices such as time buying, bidding, ratings analysis, qualitative studies of audiences, financial management, desktop traffic control, program scheduling, etc.

• Make presentations (as to executive or corporate boards) on research and management findings using the latest technology.

• Conduct relevant applied audience research basic to broadcast management decision making; i.e., telephone call-outs, focus groups, auditorium tests and observational studeis of radio/TV listening/viewing patterns