Graduate Certificate Program in Audience Research

The Grady College of Journalism & Mass Communication has launched a new Graduate Certificate Program in Audience Research.  The program will prepare people to work in the fast-growing field of audience and marketing research for media, advertising and public relations companies. Individuals interested in working in audience research will complete a masters or doctoral degree in one of the four subject areas offered by the Grady College: Entertainment & Media Studies, Journalism, Advertising, or Public Relations. The Certificate in Audience Research is earned by taking specific courses from the choices offered during the graduate program...ReadMore...

Overview of Faherty Laboratory

Faherty Laboratory

The Faherty Laboratory was established in 1996 through a gift from Cox Broadcasting in memory of Vice President Michael J. Faherty, the Faherty Lab was dedicated on October 18, 1996. Approximately 500 students directly benefitted from the Faherty Lab during the first year of operation. During 1996-97, the Department of Telecommunications invited Dr. Augie Grant, director of the Mass Media Research Center at the University of South Carolina to spend winter and spring quarters as a visting professors. ReadMore...

Latest News

Developing the ability to find the stories in the data is the key to a successful career in media industry research.  That was the message Dr. Jim Smith, Vice President of Research and Development for Morris Publishing Group, shared with the seven graduate students in the Grady College’s new Certificate Program in Media Industry Research. Dr. Smith visited the Grady College for three days as part of the Department of Journalism’s Professional in Residence program.  During his stay, he met with Certificate Program students and faculty during a luncheon marking the first official gathering of participants in the new graduate program...ReadMore...