Advertising and Public Relations
Center for Health and Risk Communication
The University of Georgia Center for Health and Risk Communication calls the Grady College of Journalism and Mass Communication home.
A number of groups around campus had been vying to house and direct the "think-tank of scholars," which originally functioned as its own independent unit on campus. Grady's critical mass of scholars interested in health and risk/crisis communication was a determining factor in the placement of the center.
The CHRC is a research body that investigates topics such as how target audiences make health-related decisions and then uses these findings to create messaging that will capture an audience's attention and produce results.